Consumption values of Hong Kong consumers on necktie

A.W.C. Chu, S.M.Y. Leung, Kit Lun Yick

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

The study aims to investigate the consumption values of consumers on necktie in Hong Kong. Sheth-Newman-Gross Model of consumption values on consumer choice decision was used as the conceptual framework for this study. The data, collected from 245 respondents in Hong Kong reviewed the important elements in consumption values that affect their selection of necktie. Quality, design, hand-feel and ease to care are important elements in functional values that the consumer will consider on making purchase. However, other elements such as curiosity and peer's influence are also identified as influential associated in consumer's selection of necktie. It indicates that necktie consumers not only have concern on functional values of the product, but also other values suggested in the consumption value model.
Original languageEnglish
Title of host publication[Missing Source Name from PIRA]
Publication statusPublished - 2001
EventAsian Textile Conference [ATC] -
Duration: 1 Jan 2001 → …

Conference

ConferenceAsian Textile Conference [ATC]
Period1/01/01 → …

Keywords

  • Neckties
  • Consumption values
  • Consumer choice behaviour

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