Consumers’ responses to standardized merchandise strategies of fast fashion in global markets

Sojin Jung; C. Kananukul; K. Watchravesringkan; M. Park

Consumers’ responses to standardized merchandise strategies of fast fashion in global markets

Sojin Jung, C. Kananukul, K. Watchravesringkan, M. Park

The Hong Kong Polytechnic University

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2014
Event	Conference on International Textile and Apparel Association - Duration: 1 Jan 2014 → …

Conference

Conference	Conference on International Textile and Apparel Association
Period	1/01/14 → …

Cite this

@conference{88d9d1cc19ef42c191f33c4984d9492e,

title = "Consumers{\textquoteright} responses to standardized merchandise strategies of fast fashion in global markets",

author = "Sojin Jung and C. Kananukul and K. Watchravesringkan and M. Park",

year = "2014",

language = "English",

note = "Conference on International Textile and Apparel Association ; Conference date: 01-01-2014",

}

Consumers’ responses to standardized merchandise strategies of fast fashion in global markets. / Jung, Sojin; Kananukul, C.; Watchravesringkan, K. et al.
2014. Paper presented at Conference on International Textile and Apparel Association.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Consumers’ responses to standardized merchandise strategies of fast fashion in global markets

AU - Jung, Sojin

AU - Kananukul, C.

AU - Watchravesringkan, K.

AU - Park, M.

PY - 2014

Y1 - 2014

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - Conference on International Textile and Apparel Association

Y2 - 1 January 2014

ER -