Consumer personality and the acceptance of product design

Cornelis Joachim Petrus Maria de Bont; Jan P.L. Schoormans; Marianne T.T. Wessel

doi:10.1016/0142-694X(92)90286-J

Consumer personality and the acceptance of product design

Cornelis Joachim Petrus Maria de Bont, Jan P.L. Schoormans, Marianne T.T. Wessel

Research output: Journal article publication › Journal article › Academic research › peer-review

7 Citations (Scopus)

Abstract

This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.

Original language	English
Pages (from-to)	200-208
Number of pages	9
Journal	Design Studies
Volume	13
Issue number	2
DOIs	https://doi.org/10.1016/0142-694X(92)90286-J
Publication status	Published - 1 Jan 1992
Externally published	Yes

Keywords

benefit segmentation
categorization width
product design
product preference
tolerance of ambiguity

ASJC Scopus subject areas

Architecture
Arts and Humanities (miscellaneous)
Social Sciences(all)
Engineering(all)
Computer Science Applications
Artificial Intelligence

More information

10.1016/0142-694X(92)90286-J

Cite this

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AU - Wessel, Marianne T.T.

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AB - This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.

KW - benefit segmentation

KW - categorization width

KW - product design

KW - product preference

KW - tolerance of ambiguity

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Consumer personality and the acceptance of product design

Abstract

Keywords

ASJC Scopus subject areas

More information

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