Abstract
This paper describes a study on the effect of aspects of personality and socio-demographic characteristics of consumers on the acceptance of product design. A causal model is presented and tested empirically. In the study statistically significant effects of the personality factors tolerance of ambiguity and categorization width and of age on the acceptance of product design are found. Both theoretical (information processing) and practical (benefit segmentation) implications are discussed.
Original language | English |
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Pages (from-to) | 200-208 |
Number of pages | 9 |
Journal | Design Studies |
Volume | 13 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jan 1992 |
Externally published | Yes |
Keywords
- benefit segmentation
- categorization width
- product design
- product preference
- tolerance of ambiguity
ASJC Scopus subject areas
- Architecture
- Arts and Humanities (miscellaneous)
- General Social Sciences
- General Engineering
- Computer Science Applications
- Artificial Intelligence