Consumer Logics

Anson Au; Yan Xu

doi:10.1016/B978-0-443-13701-3.00442-4

Consumer Logics

Anson Au
, Yan Xu

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

Abstract

This chapter reviews the consumer logics through which prospective purchases are decided. We begin by reviewing seminal assumptions of consumer logic qualities from neoclassical economics, including utility maximization and conditional optimization. We then review the past several decades of theoretical and empirical evidence on consumer logics to discuss deviations from the neoclassical model. We focus on context and culture as two genres of influences that have accomplished this by broadening the purpose for a purchase and the cognization of utility, ultimately facilitating purchases that might otherwise be deemed irrational.

Original language	English
Title of host publication	International Encyclopedia of Business Management
Editors	Vanessa Ratten
Place of Publication	Cambridge, MA
Publisher	Elsevier
Pages	Vol1:91-Vol1:94
Volume	1
Edition	1
ISBN (Electronic)	9780443137013
ISBN (Print)	9780443137020
DOIs	https://doi.org/10.1016/B978-0-443-13701-3.00442-4
Publication status	Published - 1 Jan 2025

Keywords

Consumer logics
Optimization
Purchases
Utility

ASJC Scopus subject areas

General Psychology

More information

10.1016/B978-0-443-13701-3.00442-4

Cite this

@inbook{28eeb89d6f6e4264929160cc00064a35,

title = "Consumer Logics",

abstract = "This chapter reviews the consumer logics through which prospective purchases are decided. We begin by reviewing seminal assumptions of consumer logic qualities from neoclassical economics, including utility maximization and conditional optimization. We then review the past several decades of theoretical and empirical evidence on consumer logics to discuss deviations from the neoclassical model. We focus on context and culture as two genres of influences that have accomplished this by broadening the purpose for a purchase and the cognization of utility, ultimately facilitating purchases that might otherwise be deemed irrational.",

keywords = "Consumer logics, Optimization, Purchases, Utility",

author = "Anson Au and Yan Xu",

note = "Publisher Copyright: {\textcopyright} 2026 Elsevier Inc. All rights are reserved, including those for text and data mining, AI training, and similar technologies.",

year = "2025",

month = jan,

day = "1",

doi = "10.1016/B978-0-443-13701-3.00442-4",

language = "English",

isbn = "9780443137020",

volume = "1",

pages = "Vol1:91--Vol1:94",

editor = "Vanessa Ratten",

booktitle = "International Encyclopedia of Business Management",

publisher = "Elsevier",

address = "Netherlands",

edition = "1",

}

TY - CHAP

T1 - Consumer Logics

AU - Au, Anson

AU - Xu, Yan

PY - 2025/1/1

Y1 - 2025/1/1

N2 - This chapter reviews the consumer logics through which prospective purchases are decided. We begin by reviewing seminal assumptions of consumer logic qualities from neoclassical economics, including utility maximization and conditional optimization. We then review the past several decades of theoretical and empirical evidence on consumer logics to discuss deviations from the neoclassical model. We focus on context and culture as two genres of influences that have accomplished this by broadening the purpose for a purchase and the cognization of utility, ultimately facilitating purchases that might otherwise be deemed irrational.

AB - This chapter reviews the consumer logics through which prospective purchases are decided. We begin by reviewing seminal assumptions of consumer logic qualities from neoclassical economics, including utility maximization and conditional optimization. We then review the past several decades of theoretical and empirical evidence on consumer logics to discuss deviations from the neoclassical model. We focus on context and culture as two genres of influences that have accomplished this by broadening the purpose for a purchase and the cognization of utility, ultimately facilitating purchases that might otherwise be deemed irrational.

KW - Consumer logics

KW - Optimization

KW - Purchases

KW - Utility

UR - https://www.scopus.com/pages/publications/105029613294

U2 - 10.1016/B978-0-443-13701-3.00442-4

DO - 10.1016/B978-0-443-13701-3.00442-4

M3 - Chapter in an edited book (as author)

AN - SCOPUS:105029613294

SN - 9780443137020

VL - 1

SP - Vol1:91-Vol1:94

BT - International Encyclopedia of Business Management

A2 - Ratten, Vanessa

PB - Elsevier

CY - Cambridge, MA

ER -

Consumer Logics

Abstract

Keywords

ASJC Scopus subject areas

More information

Other files and links

Fingerprint

Cite this