Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology

Viswanath Venkatesh, James Y.L. Thong, Xin Xu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4852 Citations (Scopus)


This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences-namely, age, gender, and experience-are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.
Original languageEnglish
Pages (from-to)157-178
Number of pages22
JournalMIS Quarterly: Management Information Systems
Issue number1
Publication statusPublished - 1 Mar 2012


  • Consumer
  • Habit
  • Hedonic motivation
  • Mobile Internet
  • Price value
  • Technology adoption
  • Unified theory of acceptance and use of technology (UTAUT UTAUT2)

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Computer Science Applications
  • Information Systems and Management

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