Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective

Kam Hung, Cathy H.C. Hsu, Xiaotao Yang

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Luxury consumption studies have largely focused on tangible products with less attention paid to experiential services. However, consumers are becoming increasingly interested in the luxury services. Taking a mental imagery perspective, this study delineates the role of sensory integration in luxury hotel experiences among Chinese with Zaltman metaphor elicitation technique (ZMET). We engaged Chinese informants in a multi-sensory exploration of their experiences, soliciting abundant verbal and non-verbal data, and analyzed how experiences emerge from their multisensory processing of hotel offerings. Findings conceptualize experiential luxury consumption from a multisensory perspective and recommend how luxury hotels should better leverage their market potential.

Original languageEnglish
Pages (from-to)791-810
Number of pages20
JournalJournal of Travel and Tourism Marketing
Issue number6
Early online date5 May 2024
Publication statusPublished - May 2024


  • Chinese luxury consumers
  • experience dimensions
  • luxury hospitality experience
  • mental imagery
  • sensory processing
  • Zaltman metaphor elicitation technique (ZMET)

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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