Constructing a model of the adoption of new technologies in u-commerce

H. Hung; Wing Sing Cho; Y.H. Wong

doi:10.4018/978-1-60566-378-4.ch001

Constructing a model of the adoption of new technologies in u-commerce

H. Hung, Wing Sing Cho, Y.H. Wong

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research

Abstract

The rapid growth of u-commerce, the new generation of e-commerce, together with the need for the adoption of new technologies, has necessitated the need for effective organizational changes to this challenging and eminent trend. The authors posit that firms should explore the consumers’ perception of u-commerce and further exploit the strategic advantages of u-commerce with reference to their adoption of new u-commerce technologies. They propose a conceptual reference framework for helping organizations deal with this dynamic situation.

Original language	English
Title of host publication	Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
Publisher	Information Science Reference
Pages	1-12
Number of pages	12
ISBN (Print)	9781605663784
DOIs	https://doi.org/10.4018/978-1-60566-378-4.ch001
Publication status	Published - 2009

More information

10.4018/978-1-60566-378-4.ch001

Cite this

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Constructing a model of the adoption of new technologies in u-commerce. / Hung, H.; Cho, Wing Sing; Wong, Y.H.

Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption. Information Science Reference, 2009. p. 1-12.

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research

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