Constructing a model of the adoption of new technologies in u-commerce

H. Hung, Wing Sing Cho, Y.H. Wong

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic research


The rapid growth of u-commerce, the new generation of e-commerce, together with the need for the adoption of new technologies, has necessitated the need for effective organizational changes to this challenging and eminent trend. The authors posit that firms should explore the consumers’ perception of u-commerce and further exploit the strategic advantages of u-commerce with reference to their adoption of new u-commerce technologies. They propose a conceptual reference framework for helping organizations deal with this dynamic situation.
Original languageEnglish
Title of host publicationUbiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
PublisherInformation Science Reference
Number of pages12
ISBN (Print)9781605663784
Publication statusPublished - 2009


Dive into the research topics of 'Constructing a model of the adoption of new technologies in u-commerce'. Together they form a unique fingerprint.

Cite this