Considerations of management objectives by target markets in hotel feasibility studies

Sung Soo Pyo, Hye Sook Chang, Kaye Kye Sung Chon

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

The purpose of this study was to investigate the importance of various hotel management objectives by target markets when proposing a new hotel. The study revealed that 'effective utilization of location characteristics' and 'maintaining customer satisfaction and good image' are the two most important management objectives that should be considered when proposing a new hotel. Univariate and multivariate analyses (ANOVA and factor analysis) indicate that while these two management objectives appear to be most important regardless of the target market, there were some differences in hotel management objective importance by target markets.
Original languageEnglish
Pages (from-to)151-156
Number of pages6
JournalInternational Journal of Hospitality Management
Volume14
Issue number2
DOIs
Publication statusPublished - 1 Jan 1995
Externally publishedYes

Keywords

  • feasibility study
  • hotel development
  • Korea
  • management objective

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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