Considerations of management objectives by target markets in hotel feasibility studies

Sung Soo Pyo; Hye Sook Chang; Kaye Kye Sung Chon

doi:10.1016/0278-4319(95)00017-7

Considerations of management objectives by target markets in hotel feasibility studies

Sung Soo Pyo, Hye Sook Chang, Kaye Kye Sung Chon

Research output: Journal article publication › Journal article › Academic research › peer-review

1 Citation (Scopus)

Abstract

The purpose of this study was to investigate the importance of various hotel management objectives by target markets when proposing a new hotel. The study revealed that 'effective utilization of location characteristics' and 'maintaining customer satisfaction and good image' are the two most important management objectives that should be considered when proposing a new hotel. Univariate and multivariate analyses (ANOVA and factor analysis) indicate that while these two management objectives appear to be most important regardless of the target market, there were some differences in hotel management objective importance by target markets.

Original language	English
Pages (from-to)	151-156
Number of pages	6
Journal	International Journal of Hospitality Management
Volume	14
Issue number	2
DOIs	https://doi.org/10.1016/0278-4319(95)00017-7
Publication status	Published - 1 Jan 1995
Externally published	Yes

Keywords

feasibility study
hotel development
Korea
management objective

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/0278-4319(95)00017-7

Cite this

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abstract = "The purpose of this study was to investigate the importance of various hotel management objectives by target markets when proposing a new hotel. The study revealed that 'effective utilization of location characteristics' and 'maintaining customer satisfaction and good image' are the two most important management objectives that should be considered when proposing a new hotel. Univariate and multivariate analyses (ANOVA and factor analysis) indicate that while these two management objectives appear to be most important regardless of the target market, there were some differences in hotel management objective importance by target markets.",

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AB - The purpose of this study was to investigate the importance of various hotel management objectives by target markets when proposing a new hotel. The study revealed that 'effective utilization of location characteristics' and 'maintaining customer satisfaction and good image' are the two most important management objectives that should be considered when proposing a new hotel. Univariate and multivariate analyses (ANOVA and factor analysis) indicate that while these two management objectives appear to be most important regardless of the target market, there were some differences in hotel management objective importance by target markets.

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ER -

Considerations of management objectives by target markets in hotel feasibility studies

Abstract

Keywords

ASJC Scopus subject areas

More information

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