Configuration-based promotion: A new approach to destination image sustainability

Yanan Li; Honggen Xiao; Naipeng Bu; Jianji Luo; Hui Xia; Liyuan Kong; Haoyue Yu

doi:10.3390/su132112174

Configuration-based promotion: A new approach to destination image sustainability

Yanan Li, Honggen Xiao, Naipeng Bu, Jianji Luo, Hui Xia, Liyuan Kong, Haoyue Yu

Research output: Journal article publication › Journal article › Academic research › peer-review

4 Citations (Scopus)

Abstract

The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.

Original language	English
Article number	12174
Journal	Sustainability (Switzerland)
Volume	13
Issue number	21
DOIs	https://doi.org/10.3390/su132112174
Publication status	Published - 1 Nov 2021

Keywords

Configuration path
FsQCA method
Shandong Province
Sustainable tourist destination image

ASJC Scopus subject areas

Geography, Planning and Development
Renewable Energy, Sustainability and the Environment
Environmental Science (miscellaneous)
Energy Engineering and Power Technology
Management, Monitoring, Policy and Law

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

More information

10.3390/su132112174

Cite this

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title = "Configuration-based promotion: A new approach to destination image sustainability",

abstract = "The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.",

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AU - Li, Yanan

AU - Xiao, Honggen

AU - Bu, Naipeng

AU - Luo, Jianji

AU - Xia, Hui

AU - Kong, Liyuan

AU - Yu, Haoyue

N1 - Funding Information: Funding: This research was funded by National Social Science Fund of China, grant number 20BJY131. Publisher Copyright: © 2021 by the authors. Licensee MDPI, Basel, Switzerland.

PY - 2021/11/1

Y1 - 2021/11/1

N2 - The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.

AB - The assessment of tourist destination images should not only be the arrangement of multiple influencing factors. This study explores the complex causal relationship for tourist destination images based on a configuration perspective to enhance the overall tourism image using the fuzzy-set qualitative comparative analysis method. The configurational paths for promoting tourism image can be categorized into two types and nine configurations in Shandong Province. Therefore, this study recommends augmenting the tourism image of the entire region with the logical thinking of “segmentation–integration” and “enhancing strengths–supplementing weakness” and finally realizing a sustainable tourist destination image.

KW - Configuration path

KW - FsQCA method

KW - Shandong Province

KW - Sustainable tourist destination image

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DO - 10.3390/su132112174

M3 - Journal article

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Configuration-based promotion: A new approach to destination image sustainability

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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