Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Keyphrases

• Brand Equity Dimensions 100%
• Destination Brand Equity 100%
• Consumer Brand Equity 100%
• Brand Image 66%
• Brand Loyalty 66%
• Brand Awareness 66%
• Brand Associations 66%
• Malaysia 33%
• Consumer Survey 33%
• Brand Dimensions 33%
• Image Association 33%
• Four Principles 33%
• Mediating Role 33%
• Tourism Context 33%
• Results-based 33%

Social Sciences

• Brand Equity 100%
• Brand Image 28%
• Brand Loyalty 28%
• Tourism 14%
• Conceptual Framework 14%
• Korea 14%
• Malaysia 14%
• Brand Awareness 14%