Competitive strategy, uncertainty, and performance: An exploratory assessment of China and Turkey

John A. Parnell, Mehmet Ali Koseoglu, Zhang Long, John E. Spillan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)


This study explores links among strategic uncertainty, competitive strategy, and performance in Chinese and Turkish businesses. Clear associations between market, technological, and competitive uncertainties and competitive strategy were not found in either nation. Chinese and Turkish organizations pursuing prospector, defender, and analyzer strategies outperformed their counterparts pursuing the reactor strategy. Scores along Porter's typology suggested marked differences between managers' conceptualization of competitive strategy in both countries. Along the Miles and Snow typology, defenders represented the highest performing group in China, whereas analyzers outperformed other groups in Turkey. Similarities and differences in findings between the two nations are elaborated.
Original languageEnglish
Pages (from-to)91-117
Number of pages27
JournalJournal of Transnational Management
Issue number2
Publication statusPublished - 5 Nov 2012
Externally publishedYes


  • China
  • Culture
  • Miles and snow
  • Performance
  • Porter
  • Strategy
  • Turkey
  • Typologies
  • Uncertainty

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Development
  • Management, Monitoring, Policy and Law


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