Comparison of destination brand equity models of competitive convention cities in East Asia

ÂSince convention host cities in East Asia, such as Hong Kong, Beijing, and Seoul, are in competition, this study adopts the customer-based brand equity concept to compare their brand equity models. Among several important implications, destination image attributes affected the perceived quality in different ways in the three convention cities. This indicates that destination brand image can determine the assessment of a destination. Being that perceived quality does not affect overall brand equity indicates that it can be reinforced through loyalty rather than direct effects of assessment of overall brand equity.