Comparison of destination brand equity models of competitive convention cities in East Asia

Seong Seop Kim, Jayoung Moon, Jayoung Choe

Research output: Journal article publicationJournal articleAcademic researchpeer-review

13 Citations (Scopus)

Abstract

ÂSince convention host cities in East Asia, such as Hong Kong, Beijing, and Seoul, are in competition, this study adopts the customer-based brand equity concept to compare their brand equity models. Among several important implications, destination image attributes affected the perceived quality in different ways in the three convention cities. This indicates that destination brand image can determine the assessment of a destination. Being that perceived quality does not affect overall brand equity indicates that it can be reinforced through loyalty rather than direct effects of assessment of overall brand equity.
Original languageEnglish
Pages (from-to)318-342
Number of pages25
JournalJournal of Convention and Event Tourism
Volume17
Issue number4
DOIs
Publication statusPublished - 1 Oct 2016

Keywords

  • Brand
  • competitiveness
  • convention
  • destination
  • equity

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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