Comparison of colour emotions between designers and general customers

K.M. Cheng, John Haozhong Xin, G. Taylor

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


When we are viewing a colour, an associate feeling or emotion is induced in our brains. This feeling or emotion is termed as colour emotion. Conventionally, the selection of the colours for the products to be designed is based on the judgment of the designers. As different colours evoke different feelings or convey different meanings, their selection may not match the tastes of the target customer group. This study aims at comparing the colour emotions of designers and general customers, and investigating the similarity or difference in colour emotions between them. The observers in the visual assessments were all native Hong Kong Chinese and the colour emotion words were written in Chinese language in order to eliminate the cultural influence because different nationalities usually have different feelings to colours.
Original languageEnglish
Title of host publication[Missing Source Name from PIRA]
Publication statusPublished - 2001
EventAsian Textile Conference [ATC] -
Duration: 1 Jan 2001 → …


ConferenceAsian Textile Conference [ATC]
Period1/01/01 → …


  • Colour emotions
  • Colour meaning
  • Design
  • And designer


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