Comparison of brand equity models of competitive convention cities in East Asia

J. Moon; Seong Seop Kim; J.Y. Choe

Comparison of brand equity models of competitive convention cities in East Asia

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Pages	361-373
Number of pages	13
Publication status	Published - 2015
Event	World Conference on Hospitality, Tourism, and Event Research [WHTER]\|\|International Convention and Expo Summit [ICES] - Duration: 1 Jan 2015 → …

Conference

Conference	World Conference on Hospitality, Tourism, and Event Research [WHTER]\|\|International Convention and Expo Summit [ICES]
Period	1/01/15 → …

Cite this

@conference{3c7b72701bc5497e891b4c2ee8bfb96f,

title = "Comparison of brand equity models of competitive convention cities in East Asia",

author = "J. Moon and Kim, {Seong Seop} and J.Y. Choe",

year = "2015",

language = "English",

pages = "361--373",

note = "World Conference on Hospitality, Tourism, and Event Research [WHTER]||International Convention and Expo Summit [ICES] ; Conference date: 01-01-2015",

}

Comparison of brand equity models of competitive convention cities in East Asia. / Moon, J.; Kim, Seong Seop; Choe, J.Y.
2015. 361-373 Paper presented at World Conference on Hospitality, Tourism, and Event Research [WHTER]||International Convention and Expo Summit [ICES].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Comparison of brand equity models of competitive convention cities in East Asia

AU - Moon, J.

AU - Kim, Seong Seop

AU - Choe, J.Y.

PY - 2015

Y1 - 2015

M3 - Conference presentation (not published in journal/proceeding/book)

SP - 361

EP - 373

T2 - World Conference on Hospitality, Tourism, and Event Research [WHTER]||International Convention and Expo Summit [ICES]

Y2 - 1 January 2015

ER -