Colour planner for designers based on colour emotions

During the colour perception process, an associated feeling or emotion is induced in our brains, and this kind of emotion is termed as "colour emotion". The researchers in the field of colour emotions have put many efforts in quantifying colour emotions with the standard colour specifications and evaluating the influence of hue, lightness and chroma to the colour emotions of human beings. In this study, a colour planner was derived according to these findings so that the correlation of colour emotions and standard colour specifications was clearly indicated. Since people of different nationalities usually have different colour emotions as different cultural and traditional backgrounds, the subjects in this study were all native Hong Kong Chinese and the colour emotion words were all written in Chinese language in the visual assessments. Through the colour planner, the designers from different areas, no matter fashion, graphic, interior or web site etc., can select suitable colours for inducing target colour emotions to the customers or product-users since different colours convey different meanings to them. In addition, the designers can enhance the functionality and increase the attractiveness of their designed products by selecting suitable colours.