Colour in brand positioning - an exploratory study

P.Y.L. Chan, John Haozhong Xin, G. Taylor

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2006
EventBrand SIG Annual International Colloquium -
Duration: 1 Jan 2006 → …

Conference

ConferenceBrand SIG Annual International Colloquium
Period1/01/06 → …

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