| Original language | English |
|---|---|
| Publication status | Published - 2006 |
| Event | Brand SIG Annual International Colloquium - Duration: 1 Jan 2006 → … |
Conference
| Conference | Brand SIG Annual International Colloquium |
|---|---|
| Period | 1/01/06 → … |
Colour in brand positioning - an exploratory study
P.Y.L. Chan, John Haozhong Xin, G. Taylor
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review