Classification of senior tourists according to personality traits

Felix Elvis Otoo (Other), Seong Seop Kim, J Agrusa (Other), J. Lemma (Other)

Research output: Journal article publicationJournal articleAcademic researchpeer-review

14 Citations (Scopus)


This research aims to conduct a cross cultural study of Mainland Chinese and the United States (U.S.) seniors’ personality traits and identify how they affect motivation, preferences, sociodemographic, and travel-related characteristics. Using samples of 496 Mainland Chinese and 532 U.S. senior responses, this research determined that three personality traits (psychocentric, midcentric, and allocentric) described U.S. senior participants and two personality traits (psychocentric and midcentric) described Mainland Chinese senior participants. Using a series of analytical tools including one-way ANOVA, regression, independent sample t-test, and chi-square tests, differences between senior tourists’ personality traits and other variables were determined across U.S. and Mainland Chinese senior samples and across the measurement constructs. Practical implications are discussed and recommendations for future research are provided.

Original languageEnglish
Pages (from-to)539-556
Number of pages18
JournalAsia Pacific Journal of Tourism Research
Issue number5
Publication statusPublished - May 2021


  • COVID-19
  • China
  • Personality
  • United States
  • psychographic
  • seniors

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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