Circles and squares : how and why logo shapes influence brand attribute perceptions

Yuwei Jiang; Gerald Gorn; M. Galli; A. Chattopadhyay

Circles and squares : how and why logo shapes influence brand attribute perceptions

Yuwei Jiang
, Gerald Gorn
, M. Galli
, A. Chattopadhyay

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2015
Event	Marketing and Communication Conference - Duration: 1 Jan 2015 → …

Conference

Conference	Marketing and Communication Conference
Period	1/01/15 → …

Cite this

Circles and squares : how and why logo shapes influence brand attribute perceptions. / Jiang, Yuwei; Gorn, Gerald; Galli, M. et al.
2015. Paper presented at Marketing and Communication Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review