Circles and squares : how and why logo shapes influence brand attribute perceptions

Yuwei Jiang, Gerald Gorn, M. Galli, A. Chattopadhyay

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2015
EventMarketing and Communication Conference -
Duration: 1 Jan 2015 → …


ConferenceMarketing and Communication Conference
Period1/01/15 → …

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