| Original language | English |
|---|---|
| Publication status | Published - 2015 |
| Event | Marketing and Communication Conference - Duration: 1 Jan 2015 → … |
Conference
| Conference | Marketing and Communication Conference |
|---|---|
| Period | 1/01/15 → … |
Circles and squares : how and why logo shapes influence brand attribute perceptions
Yuwei Jiang, Gerald Gorn, M. Galli, A. Chattopadhyay
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review