Abstract
This study emphasizes the necessity to understand the needs of the growing Chinese market, while also assessing how ready Small Island Developing States of the South Pacific are for these new visitors. Through a mixed method approach, combining individual visitor surveys and focus groups, this study investigates the lifestyle characteristics of outbound Chinese tourists to the Cook Islands and the motivation and travel behavior of these travelers. We refine a model for the travel lifestyle of Chinese tourists that has applicability to Small Island Developing States elsewhere around the world.
| Original language | English |
|---|---|
| Pages (from-to) | 665-674 |
| Number of pages | 10 |
| Journal | International Journal of Tourism Research |
| Volume | 21 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 1 Sept 2019 |
Keywords
- Chinese tourists
- lifestyle
- motivation
- Pacific
- SIDS
ASJC Scopus subject areas
- Geography, Planning and Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Nature and Landscape Conservation
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