Chinese urban mature travelers' motivation and constraints by decision autonomy

Cathy Hui-chun Hsu, Soo K. Kang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

33 Citations (Scopus)


This study investigated trip motivation of 800 Chinese mature travelers residing in metropolitan areas based on travelers' decision autonomy in planning domestic trips. A two-step cluster analysis was conducted to segment respondents into mutually exclusive groups according to their autonomy on destination selection, financial source, and trip arrangement. An ANOVA was conducted to examine differences on motivation factors among emergent clusters. Moreover, the resultant clusters were differentiated by travel constraints (i.e., health related and socio-demographic characteristics) using a logistic regression analysis. Significant relationships among mature travelers' trip autonomy, motivation, and constraints contributed to the understanding of urban mature travelers in China.
Original languageEnglish
Pages (from-to)703-721
Number of pages19
JournalJournal of Travel and Tourism Marketing
Issue number7
Publication statusPublished - 30 Nov 2009


  • Chinese traveler
  • Constraints
  • Decision autonomy
  • Domestic tourism
  • Mature traveler
  • Motivation

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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