Chinese travelers' group decision-making

Hanqun Song, Ying Wang, Beverley A. Sparks

Research output: Journal article publicationComment/debate/erratum

1 Citation (Scopus)


This study investigates Chinese travelers' group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers' group decision-making from the content (i.e., topics) and the process (i.e., verbal and nonverbal interaction process) perspectives. Analysis of the content of group discussions reveals 12 key topics. Participants' verbal behaviors are analyzed following Bales' Interaction Process Analysis, and nonverbal behaviors are examined based on seven nonverbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.

Original languageEnglish
Pages (from-to)561-565
Number of pages5
JournalTourism Analysis
Issue number4
Publication statusPublished - 2018
Externally publishedYes


  • Chinese traveler
  • Group decision-making
  • Interaction process analysis
  • Travel decision-making

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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