Abstract
The purpose of this study is to understand Chinese leisure travelers' preferences on airfare rate restrictions. Using conjoint analysis, advance purchase and price were identified as the most important attributes of Chinese travelers' overall preferences. Refundability and changeability were comparatively less important attributes. The identification of these values will help airline industry professionals gain a better understanding of Chinese leisure travelers' preferences when they design airline rate restrictions.
| Original language | English |
|---|---|
| Pages (from-to) | 333-348 |
| Number of pages | 16 |
| Journal | Journal of Hospitality Marketing and Management |
| Volume | 22 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Apr 2013 |
Keywords
- airline revenue management
- Chinese customers
- rate fences
- rate restrictions
ASJC Scopus subject areas
- Management Information Systems
- Tourism, Leisure and Hospitality Management
- Marketing