Chinese Leisure Travelers' Preferences of Rate Fences in the Airline Industry

Basak Denizci Guillet, Yan Elsie Xu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

12 Citations (Scopus)

Abstract

The purpose of this study is to understand Chinese leisure travelers' preferences on airfare rate restrictions. Using conjoint analysis, advance purchase and price were identified as the most important attributes of Chinese travelers' overall preferences. Refundability and changeability were comparatively less important attributes. The identification of these values will help airline industry professionals gain a better understanding of Chinese leisure travelers' preferences when they design airline rate restrictions.
Original languageEnglish
Pages (from-to)333-348
Number of pages16
JournalJournal of Hospitality Marketing and Management
Volume22
Issue number3
DOIs
Publication statusPublished - 1 Apr 2013

Keywords

  • airline revenue management
  • Chinese customers
  • rate fences
  • rate restrictions

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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