Chinese heritage tourists to heritage sites: what are the effects of heritage motivation and perceived authenticity on satisfaction?

Thi Hong Hai Nguyen, Yuk Yim Cheung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

43 Citations (Scopus)


Much of the literature on authenticity is Western-centric, while little work addresses the concept in the Asian environment. The literature relating to authenticity from Asian tourists’ point of view is even underdeveloped. This study therefore aims to fill the knowledge gap by investigating Chinese tourists’ perspective of authenticity. It also examines tourists’ perceived authenticity as a multi-dimensional construct in a consumer-based model, the relationship with heritage motivation and tourist satisfaction. Findings indicate that Chinese tourists’ perceptions of authenticity are closely related to objective and constructive authenticity. The study demonstrates that heritage motivation has a significant positive influence on perceived authenticity and that perceived authenticity has a strong ability to predict tourist satisfaction.
Original languageEnglish
Pages (from-to)1155-1168
Number of pages14
JournalAsia Pacific Journal of Tourism Research
Issue number11
Publication statusPublished - 1 Nov 2016


  • authenticity
  • Chinese tourists
  • heritage tourism
  • Hong Kong
  • perceived authenticity

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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