Chapter 1 Introduction to activewear

Yiu Wan Yip, Andrew Frank Lando

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Abstract

Activewear is gaining in popularity and also the only category in apparel that has been experiencing a surge of popularity in recent years. Therefore, it is worthwhile to examine this type of apparel more closely. First, activewear is defined and then the main categories and different types of activewear are discussed. Then, an overview of activewear in the different markets and the major players in the world is provided. Finally, some of the key factors that influence the purchase intentions of activewear are also reviewed and summarized.
Original languageEnglish
Title of host publicationLatest Material and Technological Developments for Activewear
Place of PublicationUK
PublisherWoodhead Publishing
Chapter1
Number of pages23
Edition1st Edition
ISBN (Electronic)9780128227671
ISBN (Print)9780128194928
Publication statusPublished - 5 May 2020

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