Activewear is gaining in popularity and also the only category in apparel that has been experiencing a surge of popularity in recent years. Therefore, it is worthwhile to examine this type of apparel more closely. First, activewear is defined and then the main categories and different types of activewear are discussed. Then, an overview of activewear in the different markets and the major players in the world is provided. Finally, some of the key factors that influence the purchase intentions of activewear are also reviewed and summarized.
|Title of host publication||Latest Material and Technological Developments for Activewear|
|Place of Publication||UK|
|Number of pages||23|
|Publication status||Published - 5 May 2020|