Chapter 1 Introduction to activewear

Yiu Wan Yip, Andrew Frank Lando

    Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

    Abstract

    Activewear is gaining in popularity and also the only category in apparel that has been experiencing a surge of popularity in recent years. Therefore, it is worthwhile to examine this type of apparel more closely. First, activewear is defined and then the main categories and different types of activewear are discussed. Then, an overview of activewear in the different markets and the major players in the world is provided. Finally, some of the key factors that influence the purchase intentions of activewear are also reviewed and summarized.
    Original languageEnglish
    Title of host publicationLatest Material and Technological Developments for Activewear
    Place of PublicationUK
    PublisherWoodhead Publishing
    Chapter1
    Number of pages23
    Edition1st Edition
    ISBN (Electronic)9780128227671
    ISBN (Print)9780128194928
    Publication statusPublished - 5 May 2020

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