Channel governance system in China : fairness as heuristic on distributor integrity and channel trust

M.C. Dong, D.K. Tse, Fang Gu

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2007
EventINFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference] -
Duration: 1 Jan 2007 → …

Conference

ConferenceINFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference]
Period1/01/07 → …

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