| Original language | English |
|---|---|
| Pages | 250-267 |
| Number of pages | 18 |
| Publication status | Published - 2010 |
| Event | Asia Tourism Forum - Duration: 1 Jan 2010 → … |
Conference
| Conference | Asia Tourism Forum |
|---|---|
| Period | 1/01/10 → … |
Celebrity endorsement effectiveness for print destination advertising
R. Van Der Veen, Haiyan Song
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review