Can time soften your opinion? The influence of consumer experience valence and review device type on restaurant evaluation

Hengyun Li, Rui Qi, Hongbo Liu, Fang Meng, Ziqiong Zhang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

The objective of this study is to investigate how review temporal distance influences the conformity of consumer restaurant review ratings. By employing an innovative dataset pairing consumer reservation records and consumer online reviews, the findings of this study indicate that (1) in general, temporal distance has a positive influence on restaurant evaluation conformity; (2) consumption experience valence moderates the influence of review temporal distance on restaurant evaluation conformity, with a negative dining experience strengthening the positive effects; (3) review device moderates the influence of review temporal distance on review conformity, with reviews posted via mobile devices weakening the positive effect of temporal distance; and (4) compared to reviews posted via PCs, mobile reviewers appear less likely to be influenced by prior reviews. Findings from this study provide practical insights for restaurants’ management of online reviews.

Original languageEnglish
Article number102729
JournalInternational Journal of Hospitality Management
Volume92
DOIs
Publication statusPublished - Jan 2021

Keywords

  • Experience valence
  • Restaurant evaluation
  • Review conformity
  • Review device
  • Temporal distance

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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