Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking

Rui Guo; H. Li

doi:10.1080/10548408.2022.2044970

Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking

Rui Guo, H. Li

Research output: Journal article publication › Journal article › Academic research › peer-review

22 Citations (Scopus)

Abstract

During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.

Original language	English
Pages (from-to)	87-108
Number of pages	22
Journal	Journal of Travel and Tourism Marketing
Volume	39
Issue number	1
DOIs	https://doi.org/10.1080/10548408.2022.2044970
Publication status	Published - Jan 2022

Keywords

amount of information
Choice overload
information presentation
online hotel booking
tourist choice behavior

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Marketing

More information

10.1080/10548408.2022.2044970

http://hdl.handle.net/10397/94069

Cite this

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abstract = "During online hotel booking, travelers are exposed to numerous hotel options, possibly making them feel overwhelmed with choices. Based on an online hotel booking scenario, two 2 × 2 factorial design experiments (Study one: 2 choice sizes × 2 amount of information; Study two: 2 choice sizes × 2 presentation of information), each with a sample of 242 participants, have been conducted to test the effect of choice size on perceived overload. The results find the choice overload effects and the associated internal mechanism, as well as the moderating effects of amount of information and presentation of information.",

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Can the amount of information and information presentation reduce choice overload? An empirical study of online hotel booking

Abstract

Keywords

ASJC Scopus subject areas

More information

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