Can Response Management Benefit Hotels? Evidence from Hong Kong Hotels

Xianwei Liu, Markus Rolf Schuckert, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

30 Citations (Scopus)

Abstract

With the growing influence of online reviews, more hotels are adopting online response management, but whether this works and benefits a hotel has rarely been studied. In this research, we study the impact of response management on hotel online ratings using data retrieved from TripAdvisor with a focus on Hong Kong hotels. We find that (1) high class hotels are more likely to adopt response management; (2) there is no significant difference among different hotel classes in terms of response rate; and (3) targeted response management has a significant positive effect on hotel ratings. In addition, Asian customers tend to give lower ratings than Western customers. We outline specific implications for hotel managers and their online management and offer suggestions for future research based on the empirical findings.
Original languageEnglish
Pages (from-to)1069-1080
Number of pages12
JournalJournal of Travel and Tourism Marketing
Volume32
Issue number8
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • cross-cultural
  • Online ratings
  • reputation management
  • response management
  • TripAdvisor

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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