Can Personality Influence People’s Intention to Cruise? The Role of Personality in Chinese Propensity for Cruising

Kam Hung, Lianping Ren, Yongli Zhang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Understanding the effects of tourists’ personality characteristics on cruise-related decision making is vital to the development of cruise tourism but remains unexplored. The purpose of this study is to examine the relationships among tourists’ personality traits, emotions, and cruising intentions. Two rounds of online surveys were conducted in Mainland China (N = 2400). Results reveal the major role of personality in tourists’ emotions and cruising intentions and highlight the impact of emotion on cruising intention. Allocentric tourists are more likely to express positive emotions toward cruising and to embark on cruises compared with psychocentric tourists. Theoretical and practical implications are discussed.

Original languageEnglish
JournalJournal of China Tourism Research
DOIs
Publication statusPublished - May 2023

Keywords

  • cruise decision making
  • cruise tourism
  • cruising intention
  • emotion
  • Personality

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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