Buyer characteristics among users of various travel intermediaries

Kara Wolfe, Cathy Hui-chun Hsu, Soo K. Kang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

52 Citations (Scopus)


As online travel purchases increase, travel intermediaries must change to meet consumer demands. A survey was conducted to identify travelers’ selection criteria and expectations of traditional travel agents. Responses from 382 individuals were compared by their methods of purchasing travel arrangements, including those who purchased online, offline, or both. Differences were found among the groups in terms of travel agent selection criteria and expectations; however, the groups were similar in their frequency of travel and number of information sources used. Results and conclusions identified strategies for travel intermediaries to attract and retain clientele.
Original languageEnglish
Pages (from-to)51-62
Number of pages12
JournalJournal of Travel and Tourism Marketing
Issue number2-3
Publication statusPublished - 15 Feb 2005


  • Expectations
  • Internet
  • Online purchasing
  • Selection criteria
  • Travel agents

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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