Bundling digitized logistics activities and its performance implications

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72 Citations (Scopus)


Bundling information technology (IT) applications to support logistics activities provides a means for firms to improve their logistics performance. Grounded in the logistics management and management information systems literature, as well as the resource-based view (RBV) of the firm, this study empirically: (i) investigates if there exist digitized logistics activities bundles in firms; and if so, (ii) explores the association between digitized logistics activities bundles and logistics performance of firms in terms of logistics cost and logistics service improvements. We surveyed 227 trading firms in Hong Kong and performed a factor analysis of the survey data, from which we identified three digitized logistics activities bundles and found the sample firms were clustered into four types based on the patterns of their digitized logistics activities. We then carried out a MANOVA on the data, the results of which show that different patterns of digitizing logistics activities are associated with different logistics performance outcomes. Specifically, firms with more extensive digitized logistics activities bundles and utilizing them more intensively achieve better logistics performance. Academic and managerial implications for digitizing logistics activities to improve logistics performance are discussed.
Original languageEnglish
Pages (from-to)273-286
Number of pages14
JournalIndustrial Marketing Management
Issue number2
Publication statusPublished - 1 Feb 2010


  • Hong Kong
  • IT-based resource configuration
  • Logistics management
  • Performance
  • Trading firms

ASJC Scopus subject areas

  • Marketing


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