Building Trust in Mobile Medical Consultations: The Roles of Privacy Concerns, Personality Traits, and Social Cues

Jiaxin Zhang, Qingchuan Li, Yan Luximon

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

It is increasingly popular to access health professionals through mobile medical consultations (MMCs). However, few studies on trust building during MMCs were found. To fill this gap, this study conducted an online survey study with 108 users of MMCs in China. We investigated the predictors of two types of trust (i.e., trust in physicians and trust in MMCs) by examining the influences of privacy concerns, personality traits, social presence of interaction, and social validation. The results indicated that intellect, privacy concerns, social presence of interaction, and social validation are the predictors of trust in physicians, while neuroticism, privacy concerns, and social presence of interaction are the predictors of trust in applications. The findings provided suggestions about how to build trust by considering privacy concerns and personality traits and highlighted the effects of social presence of interaction and social validation, which are interface features, on trust. Practically, this study also implied that practitioners and designers can apply different strategies to enhance trust in physicians and trust in applications in relation to MMCs.

Original languageEnglish
Title of host publicationHuman Aspects of IT for the Aged Population. Technology Design and Acceptance - 7th International Conference, ITAP 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditorsQin Gao, Jia Zhou
PublisherSpringer Science and Business Media Deutschland GmbH
Pages293-304
Number of pages12
ISBN (Print)9783030781071
DOIs
Publication statusPublished - Jul 2021
Event7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021 - Virtual, Online
Duration: 24 Jul 202129 Jul 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12786 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021
CityVirtual, Online
Period24/07/2129/07/21

Keywords

  • Mobile medical consultations
  • Personality traits
  • Privacy concerns
  • Social cues
  • Trust

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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