Building relationship with public from different cultural background through social media communication

Yaqi Hu, Wenze Lu, Sing Bik Cindy Ngai

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationIntercultural Public Relations: Realities and Reflections in Practical Contexts
PublisherRouledge
ISBN (Electronic)1138189251
ISBN (Print)978-1138189256
Publication statusPublished - 2022

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