Abstract
We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of 'consumers as international entrepreneurs'. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry.
| Original language | English |
|---|---|
| Pages (from-to) | 228-236 |
| Number of pages | 9 |
| Journal | Journal of World Business |
| Volume | 45 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jul 2010 |
| Externally published | Yes |
Keywords
- Born Global
- Co-creation
- Consumer entrepreneur
- International entrepreneur
- International marketing
- New economy
- User entrepreneur
ASJC Scopus subject areas
- Business and International Management
- Finance
- Marketing