Broaden your horizons? Analyzing firms' new product-market entry motivations

S. Min; Nam Woon Kim; S. Chaiy

Broaden your horizons? Analyzing firms' new product-market entry motivations

S. Min, Nam Woon Kim, S. Chaiy

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2010
Event	INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference] - Duration: 1 Jan 2010 → …

Conference

Conference	INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference]
Period	1/01/10 → …

Cite this

@conference{9d78002b459b4f76aab47c36a6f138ae,

title = "Broaden your horizons? Analyzing firms' new product-market entry motivations",

author = "S. Min and Kim, {Nam Woon} and S. Chaiy",

year = "2010",

language = "English",

note = "INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference] ; Conference date: 01-01-2010",

}

Broaden your horizons? Analyzing firms' new product-market entry motivations. / Min, S.; Kim, Nam Woon; Chaiy, S.
2010. Paper presented at INFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review