Abstract
In social science, researchers are often confronted with large amounts of data generated through qualitative methods such as interviews, interpretive narration, and oral history. While selecting an appropriate form of communicating the findings at the end of a research project is every research’s obligation, the dissemination of key insights gained from academic research, and presenting these in other formats that effectively extend the research results and new knowledge gained to nonexpert audiences, is many times forgotten. The purpose of this research is to address this gap in the literature by answering the question of how to communicate futures scenarios to nonexpert audiences, corporate decision-makers, and their staff using video animation as a medium. The process presented in this paper is based on a use case in which academics and designers, at a design school, took the findings of a financial services futures study and applied storytelling and visualization techniques to bring futures scenarios to life with video animation.
Original language | English |
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Title of host publication | Research Perspectives In the Era of Transformations |
Publisher | Academy for Design Innovation Management |
Chapter | Vol 2 No 1 |
Pages | 1136-1149 |
Volume | 2 |
Edition | 1 |
Publication status | Published - Jun 2019 |
Event | The Academy of Design Innovation Management - Loughborough University London, London, United Kingdom Duration: 18 Jun 2019 → 21 Jun 2019 |
Conference
Conference | The Academy of Design Innovation Management |
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Country/Territory | United Kingdom |
City | London |
Period | 18/06/19 → 21/06/19 |
Keywords
- Design Foresight
- research dissemination
- storytelling
- visualisation
- video animation