Bridging the trust gap in influencer marketing: Ways to sustain consumers’ trust and assuage their distrust in the social media influencer landscape

Chung-Wha (Chloe) Ki, Tsz-Ching Chow, Chunsheng Li

Research output: Journal article publication › Journal article › Academic research › peer-review

17 Citations (Scopus)

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Keyphrases

Psychology

Social Sciences