Bridging the trust gap in influencer marketing: Ways to sustain consumers’ trust and assuage their distrust in the social media influencer landscape

Chung-Wha (Chloe) Ki, Tsz-Ching Chow, Chunsheng Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Original languageEnglish
Pages (from-to)1-16
JournalInternational Journal of Human-Computer Interaction
DOIs
Publication statusPublished - Jul 2022

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