Breath or depth? Explore the favor budgeting effect

Dongjin He, Fei Xu, Yuwei Jiang

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - Oct 2019
EventAnnual Conference of the Association for Consumer Research - Atlanta, Atlanta, United States
Duration: 17 Oct 201920 Oct 2019
https://www.acrwebsite.org/assets/PDFs/vol47.pdf

Conference

ConferenceAnnual Conference of the Association for Consumer Research
CountryUnited States
CityAtlanta
Period17/10/1920/10/19
Internet address

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