Breath or depth? Explore the favor budgeting effect

Dongjin He; Fei Xu; Yuwei Jiang

Breath or depth? Explore the favor budgeting effect

Dongjin He, Fei Xu, Yuwei Jiang

Department of Management and Marketing

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - Oct 2019
Event	Annual Conference of the Association for Consumer Research - Atlanta, Atlanta, United States Duration: 17 Oct 2019 → 20 Oct 2019 https://www.acrwebsite.org/assets/PDFs/vol47.pdf

Conference

Conference	Annual Conference of the Association for Consumer Research
Country/Territory	United States
City	Atlanta
Period	17/10/19 → 20/10/19
Internet address	https://www.acrwebsite.org/assets/PDFs/vol47.pdf

Cite this

@conference{21fe91c04a0c490fbf8bdfb926ebcb80,

title = "Breath or depth? Explore the favor budgeting effect",

author = "Dongjin He and Fei Xu and Yuwei Jiang",

year = "2019",

month = oct,

language = "English",

note = "Annual Conference of the Association for Consumer Research ; Conference date: 17-10-2019 Through 20-10-2019",

url = "https://www.acrwebsite.org/assets/PDFs/vol47.pdf",

}

Breath or depth? Explore the favor budgeting effect. / He, Dongjin; Xu, Fei; Jiang, Yuwei.
2019. Paper presented at Annual Conference of the Association for Consumer Research, Atlanta, United States.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review