Branding city destinations: Experiences of two metropolises in China: Hangzhou and Xi'an

Mimi Li, Bihu Wu, Bailu Li

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Original languageEnglish
Title of host publicationBranding Chinese Mega-Cities
Subtitle of host publicationPolicies, Practices and Positioning
PublisherEdward Elgar Publishing Ltd.
Number of pages10
ISBN (Electronic)9781783470334
ISBN (Print)9781783470327
Publication statusPublished - 25 Apr 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

Cite this