Branding city destinations: Experiences of two metropolises in China: Hangzhou and Xi'an

Mimi Li, Bihu Wu, Bailu Li

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

Original language	English
Title of host publication	Branding Chinese Mega-Cities
Subtitle of host publication	Policies, Practices and Positioning
Publisher	Edward Elgar Publishing Ltd.
Pages	145-154
Number of pages	10
ISBN (Electronic)	9781783470334
ISBN (Print)	9781783470327
DOIs	https://doi.org/10.4337/9781783470334.00018
Publication status	Published - 25 Apr 2014

ASJC Scopus subject areas

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Branding city destinations: Experiences of two metropolises in China: Hangzhou and Xi'an. / Li, Mimi; Wu, Bihu; Li, Bailu.
Branding Chinese Mega-Cities: Policies, Practices and Positioning. Edward Elgar Publishing Ltd., 2014. p. 145-154.

Research output: Chapter in book / Conference proceeding › Chapter in an edited book (as author) › Academic research › peer-review

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