Abstract
Expansive data, collected and stored at unprecedentedly granular levels, are transforming the tourism landscape. Big data has received considerable attention in tourism-related research; a growing number of scholars are exploring the latest applications to exploit this resource’s underlying potential. Regular systematic reviews of the field’s progress and academic trends are needed, yet few efforts have addressed the Chinese context. Accordingly, this paper assesses 66 tourism articles featuring big data analytics in past decades and summarizes the literature by data types and research topics. Current trends and future directions are discussed based on the findings.
| Original language | English |
|---|---|
| Pages (from-to) | 453-471 |
| Number of pages | 19 |
| Journal | Journal of China Tourism Research |
| Volume | 18 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Sept 2022 |
Keywords
- Big data
- China
- literature review
- tourism research
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management