Beyond Limits: Enhancing Creativity by Breaking Perceptual Blocks in Design Flow

Yating Li, Chi Fai Henry Ma

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

This paper reviews perceptual blocks hindering designers' creativity in the design flow. Design flow is a problem-solving process. Designers always adopt creative thinking in the design flow. Designers’ creative thinking is commonly confronted by barriers in their mind termed ‘perceptual blocks’. Based on the review of breaking through perceptual blocks to creativity in the design process, this article builds a theoretical framework for enhancing creativity in the design flow. By recognizing and understanding these perceptual blocks, designers can become more aware of their limitations in the ideation phase of the design flow, surpassing their habitual ways of thinking to foster design innovation.
Original languageEnglish
Title of host publicationCumulus Conference Beijing 2023
Number of pages7
Publication statusPublished - Nov 2023

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