Abstract
This paper reviews perceptual blocks hindering designers' creativity in the design flow. Design flow is a problem-solving process. Designers always adopt creative thinking in the design flow. Designers’ creative thinking is commonly confronted by barriers in their mind termed ‘perceptual blocks’. Based on the review of breaking through perceptual blocks to creativity in the design process, this article builds a theoretical framework for enhancing creativity in the design flow. By recognizing and understanding these perceptual blocks, designers can become more aware of their limitations in the ideation phase of the design flow, surpassing their habitual ways of thinking to foster design innovation.
Original language | English |
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Title of host publication | Cumulus Conference Beijing 2023 |
Number of pages | 7 |
Publication status | Published - Nov 2023 |