Between global and glocal : an analysis of the English web sites of the top Chinese brands

Dongying Wu, Pak Kei Patrick Ng, Sing Bik Cindy Ngai

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic research

Original languageEnglish
Publication statusPublished - 2012
EventAnnual CCI Conference -
Duration: 1 Jan 2012 → …


ConferenceAnnual CCI Conference
Period1/01/12 → …

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