Abstract
Investigates various benefits and challenges that retail firms perceive in global sourcing, and how those benefits and challenges differ in terms of firms' demographic and managerial characteristics. Data were collected from 148 apparel retail firms. Three, benefits factors (competitive advantage, quality assurance and service enhancement) and four challenge factors (logistics, regulations, cultural difference and country uncertainty) were identified. The types and levels of benefit factors a firm achieved from global sourcing were significantly different in terms of the product type, and import volume. The challenge, factors associated with global sourcing were also different in terms of the product type, percentage of imports, experience, and regions of sourcing. Information provided by this study expands our understanding of sourcing activities by apparel retailers which have significant presence in the global sourcing landscape, in the USA.
Original language | English |
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Pages (from-to) | 542-561 |
Number of pages | 20 |
Journal | International Marketing Review |
Volume | 18 |
Issue number | 5 |
DOIs | |
Publication status | Published - 2001 |
Externally published | Yes |
Keywords
- Clothing industry
- International sourcing
- Retailing
ASJC Scopus subject areas
- Business and International Management
- Marketing