Being True and Good: Categorical Ambiguity and Experts as Authenticators

Arnaud Henri Jean Cudennec

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


This study aims at joining the literatures on categories and on social evaluations to study the consequences of ambiguity in both meaning (“what one is”) and valence (“what one is worth”) on market audiences’ valuations. It offers a conceptual framework in which authenticity mediates the effects of meaning and valence ambiguities on valuation. Importantly, the paper argues that the demand for authenticity – and thus the sanction of meaning and valence ambiguities – varies with audience members’ expertise. We then explore the cognitive and social determinants of the experts’ judgments of ambiguity and authenticity. In doing so, this study offers contributions by combining the literatures of categorical ambiguity, authenticity and expertise.

Original languageEnglish
Title of host publicationAOM Annual Meeting Proceedings 2021
Publication statusPublished - Aug 2021
EventAcademy of Management Annual Conference - Virtual
Duration: 29 Jul 20214 Aug 2021


ConferenceAcademy of Management Annual Conference
Internet address


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