Behavioral Differences in Gaming Patterns among Chinese Subcultures as Perceived by Macao Casino Staff

Penny Yim King Wan, Seong Seop Kim, Statia Elliot

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)


Given the growth of Macao's casino industry and its popularity with Chinese visitors from various locations, an understanding of subcultural differences is critical. This study reports on the observations of a convenience sample of 302 long-time Macao casino staff members regarding casino customers from Mainland China, Hong Kong, and Taiwan. While these customers have much in common, the employees reported differences in the three subcultures' gambling behavior, in the areas of untidy or disruptive behavior, generous (tipping) behavior, complaining and active behavior, passive behavior, game-focused behavior, and chip-exchange behavior. By understanding and addressing these differences, many of which are relatively subtle, the managers of Macao's casinos can improve the quality of service offered to these guests.
Original languageEnglish
Pages (from-to)358-369
Number of pages12
JournalCornell Hospitality Quarterly
Issue number4
Publication statusPublished - 1 Nov 2013


  • behaviors
  • casino staff
  • Chinese gamblers
  • Macao
  • perceptions

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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