Behavior of online visitors to Hotel ICON : a weekday-weekend analysis

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Consumers exhibit different behavioral patterns during weekdays and weekends. Therefore, understanding their online browsing behavior is worthwhile. This study analyzed the access paths of browsers to a hotel website in a one-year period. Based on weblog data from Hotel ICON, an upscale hotel in Hong Kong, findings showed browsers accessed the hotel website with different patterns during weekdays and weekends. More importantly, a high percentage of access errors were found in the study, indicating the potential limitations for the hotel to retain potential customers.
Original languageEnglish
Pages (from-to)1-5
Number of pages5
Journale-Review of Tourism Research
Volume7
Publication statusPublished - 2016

Keywords

  • Hotel web log analysis
  • Clickstream analysis
  • Weekday-weekend
  • Search behavior
  • Error

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation
  • Geography, Planning and Development

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