Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations

Sai Liang, Markus Rolf Schuckert, Chun Hung Roberts Law, Chih Chien Chen

Research output: Journal article publicationJournal articleAcademic researchpeer-review

123 Citations (Scopus)

Abstract

However, few studies targeting the vacation-rental industry have investigated online reviews. To narrow this gap, this study focuses mainly on the gamification design developed by Airbnb that awards a “Superhost” badge to hosts who receive good reviews and observes how this can impact an accommodation's review volume and ratings. All available information regarding Airbnb accommodation offered in Hong Kong was retrieved from Airbnb's website. We then constructed a negative binomial model and a Tobit model with different independent variables and controlled a set of variables relating to accommodation characteristics. The results show that an accommodation with the “Superhost” badge is more likely to receive reviews and higher ratings. In addition, guests are willing to spend more on “Superhost” accommodations. Based on our findings, we present implications for research and host practice.
Original languageEnglish
Pages (from-to)454-465
Number of pages12
JournalTourism Management
Volume60
DOIs
Publication statusPublished - 1 Jun 2017

Keywords

  • Airbnb
  • Gamification
  • Hospitality
  • Online reputation
  • Rating
  • Review volume
  • Sharing economy

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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